About Me
A freelance creative director and communications expert that's worked across the film, sport,
entertainment and charity sector for over 12
years.
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In 2021 I took the decision to go part-time to concentrate on collaborating with organisations that have purpose. My speciality is developing campaigns and content that start conversations rather than follow them, or ask us what we need not always what we want.
Alongside creative work, there are other things that fill my time including; teaching young men to cook and communicate, writing poetry, folktales and children's books, as well as a little wild swimming down in Cornwall where I live with my partner.
Latest Projects
COMFORTABLE CONVERSATIONS
Create a campaign that moves the needle on how we talk, what we talk about and who we talk to around women's health. Content created for social, CRM, partner comms, media and creation of events and surveys to directly engage women. The more we talk, the more we can change:
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•PR Reach: 5,089,392
•Engagements (social): 108,924
•Video views (social): 538,900
•Impressions (social): 677,238
•Email Opens (CRM): 84,801
•Simplyhealth website views: 15,000
•Women’s Health Event Attendees: 95
•Women’s Health Survey Responses: 362
Engaged over 6 million people.
THE STORM CHASER
Get me coverage...
Supported the release of a short film from award winning Director, Jack Pirie. Storm Chaser follow the approach of windsurfer Thomas Traversa who shuns sponsorship and instead uses the sport as a way to more closely connect with nature and himself.
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Coverage achieved on Directors Notes, L'Equipe, Outside.fr, Wired For Adventure, Sidetracked, Windsurf Journal and more.
Hocken.m@gmail.com | 07832077116